John Paul DeJoria co-founded Paul Mitchell in 1980 and helped turn it into the world's largest privately owned salon haircare company. He went on to co-found Patrón Spirits Company, John Paul Pet & JP Selects — all privately held companies with high ethical standards and reputations for integrity.
John Paul signed the Giving Pledge in 2011 as a formal promise to continue giving back. That same year, he founded JP’s Peace, Love and Happiness Foundation to invest in charities that share the core values of his companies -- sustainability, social responsibility and animal-friendliness. John Paul believes that success unshared is failure. To that end, the DeJoria family is committed to contributing to a sustainable planet through investing in people, protecting animals and conserving the environment.